Jaana Woiceshyn | Emerita Professor Haskayne School of Business, University of Calgary, Canada


Jaana Woiceshyn teaches business ethics and competitive strategy at the Haskayne School of Business, University of Calgary, Canada. “How to Be Profitable and Moral” is her first solo-authored book. Visit her website at www.profitableandmoral.com. This piece originally was published Jan. 7, 2022, in Capitalism Magazine, and has been printed in this month’s When Free to Choose with the publication’s permission.